Because, Reason is simple 'Zero brokerage. Trade @ Rs 20 only!' Hurry up!!!
Their core philosophy centers around creating a brokerage-free world. While the majority of brokerages and trading institutions in the category follow an approach which maximizes their profits by charging brokerage as a percentage of each trade which can add up to thousands of rupees per day per trader, at Zerodha they believe in empowering their clients and increasing their chance of succeeding in the marketplace by charging a simple fixed Rs 20 only per transaction fee regardless of trade size.
Their core philosophy centers around creating a brokerage-free world. While the majority of brokerages and trading institutions in the category follow an approach which maximizes their profits by charging brokerage as a percentage of each trade which can add up to thousands of rupees per day per trader, at Zerodha they believe in empowering their clients and increasing their chance of succeeding in the marketplace by charging a simple fixed Rs 20 only per transaction fee regardless of trade size.
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